Opening

·       Ever thought of…?

·       Fed up of…?

·       Annoyed with…?

·       Tired of…?

·       If so, then why not try…?

Sounding enthusiastic

·       Our product uses state-of-the-art technology…

·       Our team of experts are on hand to help you to succeed at whatever you put your mind to

·       The conference provides a unique opportunity to…

·       You won’t want to miss this once-on-a-lifetime opportunity

Opinions disguised as fact

·       You won’t find a more reliable service anywhere in Asia

·       Our service is second to none

·       Our product is the answer to all your [home appliance] needs.

·       We can guarantee you peace of mind and a wonderful weekend away.

·       Our combination of personal care and professional service will leave you more than satisfied

Using Imperatives

·       Sign up today!

·       Don’t worry about…

·       Let us do the hard work for you

·       Keep us in mind for your next party

The boring bits…

·       All our customers receive…

·       For a limited time only, we’re offering a discount on…

·       We’re offering a free x with every purchase

·       The conference will take place on…

·       The conference will be held on…

·       More information can be found on our website, www.zzz.com

A friendly tone

·       Let us do the work for you

·       We’d be happy to answer any questions you might have.

·       Do pop by our booth and say hello.

Slogan

·       English Verb Accelerator – because English needn’t be difficult

·       Magic school – for the Harry Potter in all of us

·       Yankee Candle – America’s best loved candle